Oscar Mayer Made Its First Beauty Ads, But There’s a Twist
Oscar Mayer smokes its thick-cut bacon for 12 hours. To draw attention to that fact, the brand took an unusual approach that hijacks beauty advertising. The campaign, by agency Johannes…
Following Blocklist Backlash, Good-Loop’s Carbon Reduction Tool Is Free for Publishers
Tech vendor Good-Loop—with a mantra of building ad solutions that have a more positive impact on the world—is letting publishers use its carbon measurement, reduction and recommendations product, Good Measures…
GroupM Partners With Incremental to Boost Retail Media Measurement Chops
GroupM, WPP’s media shop, has teamed up with measurement company Incremental (formerly Tradeswell) in an attempt to zero in on the impact of retail media buys. The agency announced the…
Instagram Reels Length: How Long Can Reels Be?
If you’re not an experienced content creator, it might be difficult to determine the best length for Instagram Reels to get the best results. And knowing the ideal number isn’t…
Brands Can Now Buy Shoppable Instacart Ads on YouTube
Grocery delivery platform Instacart is expanding its partnership with Google to offer shoppable ads to advertisers on YouTube. Through the deal, brands can buy clickable ads that take people directly…
Carnival Cruise Line Selects TBWAChiatDay NY as New Creative AOR
Carnival Cruise Line has selected TBWAChiatDay New York as its creative agency of record, following a pitch process that was led internally by the brand. The agency is charged with…